Review intelligence
How trustworthy your reviews look: ratings, reply rate, negative-review risk. Fix by replying faster and earning better feedback.
New
Starter & above
See what’s wrong on your Google listing.
Critical gaps, warnings, and passed checks—in one calm scan. You review every suggested fix before anything goes to Google.
New here? Start with a free Google reputation check.
Google Business Profile audit tool for missing or inconsistent information
Audit phone, hours, photos, description, and other listing fields—then review suggested updates and choose what to send to Google. Completeness opportunities only; not a ranking guarantee.
- 27+ listing checks across five areas
- Validate with Google before anything goes live
- Holiday & special hours detection — 45-day forward check
27+
listing checks per scan
Across 5 categories
~4
avg gaps found per listing
Beta cohort · illustrative
8 in 10
listings have at least one critical gap
Beta cohort · illustrative
Reviews and your listing — two different jobs
Reputify handles both. Profile Pulse focuses on the listing customers see on Google — not just the star rating.
💓
Profile Pulse
What is on your Google listing: phone, website, hours, photos, description, services. Fix missing fields so customers can find and trust you.
How Profile Pulse works
Four steps from blank scan to verified fix. You stay in control — no silent auto-updates, ever.
Run Pulse Scan
Reputify reads your live Google Business Profile and compares it against your Reputify location data — phone, hours, photos, description, and more.
Fix Centre prioritises gaps
Each finding shows severity, why it matters for customers, and clear next actions — Add details, Review & Apply, Open Google Profile, or Review inbox.
Validate, then apply Owner-approved
For in-app updates: Validate with Google (dry run) first. Review & Apply unlocks only after Google accepts the format. Nothing goes live without your sign-off.
Scan again to confirm
Google can take a few minutes to reflect changes. Run Pulse Scan again to close completed gaps and track your profile health improving over time.
Your Google listing probably has gaps you don’t know about.
Run Profile Pulse on Starter for one location, or try everything free for 14 days.
What we check
One scan covers the essentials every business needs — plus discoverability, photos, posts, and performance signals.
Essential information
- Phone & website
- Regular business hours
- Holiday / special hours (45-day window)
- Address & service area
- Reputify vs Google contact match
Discoverability
- Business category
- Description presence & depth
- Services listed on Google
Confidence & activity
- Photos on Google (count vs target)
- Google posts freshness
- Unreplied reviews
- Review sync volume
Fix inside Reputify
Owner-approved apply for the listing fields customers look for first. Included on Starter (one location), Growth, and Scale.
Phone number
Website URL
Regular business hours
Holiday / special hours
Business description
Services
Photos
Google posts
Business name, map pin, and primary category still require Open Google Profile — by design, for safety and Google policy compliance.
Profile Pulse on every plan
Full scan and owner-approved in-app fixes on Starter for one location. Growth and Scale add multi-location workflows.
Starter
Scan + fix one location
- 27+ listing checks
- Fix Centre with in-app apply
- Validate with Google before publish
- 1 business location
Growth
Multi-location scans
- Everything in Starter
- Up to 3 locations
- Team users & custom alerts
- Unlimited Neighborhood Scan
Scale
Enterprise portfolio
- Everything in Growth
- Unlimited locations
- Cross-location gap overview
- NAP alignment checks
Common questions
Everything you need to know before your first scan.
Does Profile Pulse automatically update my Google listing?
No. Nothing goes live without your sign-off. Every in-app fix requires you to click Validate with Google first — a dry run that confirms the format is accepted — then Review & Apply to push the change. You are always the final approver.
Which plan includes Profile Pulse?
Profile Pulse is included on all paid plans. Starter includes full scan and owner-approved in-app fixes for one location. Growth and Scale add multi-location and team workflows.
What can’t Profile Pulse change?
Business name, map pin location, and primary category require you to update directly in Google Business Profile — we link you there with one click. These are intentionally excluded to follow Google policy and prevent accidental listing damage.
How often should I run a scan?
After any listing change, before a major festival or holiday, and at least once a month. Each scan takes about 30 seconds and shows you exactly what Google sees right now.
See what your Google listing is missing
Run Profile Pulse on Starter for one location, or start a 14-day free trial. Takes about 30 seconds.
Profile Pulse on Starter, Growth & Scale · built for single-location owners
Frequently asked questions
Questions about Profile Pulse
Quick answers for teams comparing reputation management, review workflows, and customer intelligence tools.
What is a Google Business Profile audit tool?
A Google Business Profile audit tool checks listing completeness. Reputify Profile Pulse surfaces missing or weak fields in a Fix Centre and lets you validate and apply many updates with your approval.
Is Profile Pulse the same as review monitoring?
No. Review monitoring focuses on new reviews and replies. Profile Pulse focuses on listing completeness—phone, hours, website, photos, description, and related Google profile fields.
Does Reputify change my Google listing automatically?
No. Profile Pulse uses validate-then-apply. Google changes happen only after you review entries and click Review & Apply to Google.